Ways to Incorporate your Brand

Written by Angela Ferguson


Three Tips to Stay Motivated and Weave your brand into your Office Design

For many professionals, the 3 pm slump is an all too familiar and frustrating experience. As the workday wears on and the weather gets colder, energy and motivation levels tend to dip, making it difficult to stay focused and productive. While there are many factors that can contribute to the 3pm slump, authentically branded workplace design is a key element that can make a significant difference.

A Forbes article suggests that branding may be more important than ever before. While logos and colours are what pop into mind first, a brand is actually the complete essence of a business. It serves as a reflection of company’s values, beliefs, and unique personality.

Companies can optimise their workplace to better engage employees and keep morale high by leaning on their own authentic brand values to foster team culture, incorporate biophilia and create comfortable, engaging workspaces.

Looking to stay motivated and incorporate your brand values into your office design? Look no further! We’ve compiled three innovative tips to help you stay engaged and productive throughout the day while creating a workspace that reflects your company’s unique identity.

1. Make Your Brand Genuine and Visible

Surrounding yourself with your company’s brand values can help foster a sense of pride and ownership in the workplace. Aligning brand values with the interior architecture can help reinforce the company’s mission and values and create a more unified team. For example, a brand value of ‘simple and streamlined’ can play out as intuitive, easily navigated spaces with no fussy or overwhelming details.

By making small changes to the work environment, employees can align with the larger company’s purpose and vision, which ultimately aids them to stay focus. Branded elements can be incorporated into the workplace design using colour schemes, artwork, or even furniture. For example, a company that values sustainability could incorporate recycled materials into the design, or a tech company could showcase their latest products on digital displays.

When employees feel connected to their company’s mission and values, they are more likely to be engaged and motivated in their work. Brand visibility can help create a sense of community, alignment, and shared purpose. An example of this is Reece The Works, a workspace designed by Futurespace (a member of Future X Collective) for Australia’s largest plumbing and bathroom supplies business. One of the key initiatives in the design is the inclusion of ‘water wells’ throughout the workspace. These hydration stations provide employees with easy access to fresh, filtered water, encouraging them to stay hydrated throughout the day. Reece The Works also developed an app that allows staff to track their water consumption and set reminders to drink more water throughout the day. The combination of water wells, the water-focused business, and the hydration-tracking app demonstrates Reece ‘The Works’ commitment to employee wellbeing and performance, while tying it all back to the brand.

2. Bring Your Brand to Life with Biophilic Design

Research shows that exposure to nature can improve mood and cognitive function. Addressing biophilia by incorporating plants, natural light, and even nature-inspired artwork into the workspace can help employees feel more connected to the natural world and boost their sense of wellbeing.

Biophilic design, which seeks to incorporate natural elements into the built environment, has been shown to have significant positive effects on employee well-being and productivity. By bringing the outdoors in, we can create a more pleasant and stimulating work environment. Indoor plants not only add visual interest to the space, but they also purify the air and can help reduce stress levels. Natural light is another key element of biophilic design, as it can regulate the body’s circadian rhythms and improve sleep quality.

Learn more about impacts of natural light here.

3. Use Comfortable Spaces to Elevate Your Company’s Identity

Creating a comfortable workspace is essential for companies that want to elevate their identity and branding. Ergonomic furniture, standing desks, and quiet rooms can all help to create a space that not only looks great but also feels great. By providing areas for employees to relax and recharge, you can boost productivity and reinforce your company’s positive image.

Comfortable seating areas can be created with more domestic style furniture, curved lounges that create a sense of space, and well-appointed breakout spaces that encourage people to spend time socialising with colleagues. Standing desks can help reduce the negative health effects of prolonged sitting, such as back pain and poor circulation. Quiet rooms can provide a peaceful retreat for employees to practice mindfulness or meditation, as well as undertake focused work, which has been shown to reduce stress and increase productivity.

Workplace Design has the potential to transform the way people work, and the tips we’ve provided are just the starting point in creating a workspace that is both productive and enjoyable.

At Future X Collective, we work with clients to drive new workplace strategies that reflect their brand identity and set them apart from the competition. Contact our workplace strategy consultants to learn how we can help you create a workspace that inspires and motivates your team.